SOCIAL MEDIA MARKETING

For PROJECT X, as it is for all businesses, social media is an extremely important aspect, this means that i will need to have the right content which are visually impressive and also get the message which PROJECT X wants to get across.

For me there are three areas which need to be covered, the creative workshops, the anti knife crime campaign and the theory of trading in a knife for a positive. The creative workshops will need to showcase the workshop that is happening, what the activities are and who PROJECT X is collaborating with. For the anti knife crime campaign i need to create visuals with less wording and information and more impactful, easy to understand visuals that get the 4 words across (Same people new tools) sufficiently. Finally for the trade in aspect of PROJECT X, it is important that we come across as a creative enterprise, but also a chance to trade in a negative part of ones life for a positive, in this instance, a knife for a creative skill, a knife for a new life.

For instagram especially, i think it is very important to make sure to use a moving video aspect such as a gif to make sure we grab the attention of the scrollers. We all love to scroll at a million miles an hour without really taking or looking at anything that passes, which makes it vital for PROJECT X to have clean visuals such as this to showcase what we have to offer, wether its a creative youth workshop or an anti knife campaign, making sure the visuals are simple and nice to look at will determine if people click or follow or engage with us.

As well as this, making sure the visuals are in the correct format to share is also a marginal gain that needs to be accomplished. For example, this one above is made for the instagram story, although it is yet to be animated, it still looks extremely clean and eye catching, which is important for the visuals that are needing to carry information to the recipient.

Following in the same foosteps as the gifs for the creative workshops, using the same animation technique to get across the anti knife crime campaign in a simple but bold way will help in pushing the message onto the public - Plus, if it is a nice image/animation, people will be more inclined to share it...

Again, another example of using the different formats on instagram to create an interesting visual which pushes PROJECT X's ideology of 'learn' 'develop' and 'earn'

Next i will be developing these further while doing the social media content and main visuals for the trading theory which is very important to me and PROJECT X's success.