RETHINK REFRESH REBRAND

After my period of trying to rejuvenate my creative juices I realised that I needed to simplify PROJECT X in more ways than one but probably most importantly, the creative side - I found myself coming up with these ideas that didnt synergise making it very hard for myself to follow through with them and create a brand that looked as one. Furthermore, the more academic side of PROJECT X, the business plan and research, I want this to be in a booklet (online or physical or both) that looks FUCKING fantastic, but very simple in the design, clear and clean is what I want with splashes of bold colouring to emphasise important points.

I want PROJECT X to be in one small booklet that is easy to digest and extremely nice to look at, making it enticing for investors and the public to understand the idea behind PROJECT X, what it will do, where I want it to go and what society will benefit from from backing PROJECT X

(PROJECT X OR PROJEX OR PROJEXT - Misspelt it and I quite liked it, we shall see)

I went onto Pinterest and found tones of really nice examples of what I am wanting and what im going to make

Simple but so effective, and for a social issue such as knife crime and gang violence, clarity in the outcomes and objectives as well as research is needed to push PROJECT X as far as it can go.

Following this will be blogs on individual inspirations that have conjured up specific ideas for PROJECT X such as a way to showcase the melting down of knives and a way to creatively show the way in which main stream media demonise the youth of today, or to them 'animals' 'gang members' or 'savages'.