HUBBUB TALK

"We want a world Where everyone is an environmentalist whether they

realise it or not"

HUBBUB is a charity that creates environmental campaigns with a difference. We're positive and design playful campaigns that inspire people to make healthier, greener lifestyle choices, which more often than not help save money and bring people together.

I am doing their live brief which revolves around 'Fast fashion' (read my research on pollution) and I found the talk really helpful as instead of the information being depressing and saddening like how it is in the internet regarding pollution. Hubbub try to show what we can do and what they have done to battle the issues instead of fear mongering us into trying to change our habits.

One of the campaigns that I am taking inspiration from is their 'What is in your wash?' campaign which spreads awareness of microfibres, which are a huge problem for plastic pollution in our oceans and due to it being a relatively new issue there isn't much research on the long term damages and from this, there isn't a lot of knowledge on it either which is why this campaign was so important. It reached well over a million people and features on 200+ media sites.

Another project of theirs that I thought was really interesting was the 'Voting ash tray' which is basically a big ash tray with 2 sections with 2 answers to a question. With this campaign their goal was to stop people from dropping their cigerrates on the floor in a London street. They did their research and found out that the main demographic of people dropping the cig's where young males who would come out of the pubs for a smoke. With this in mind they tailored the question to what a young man likes the most - Football. The forever asked question 'Who is a better footballer? Messi or Ronaldo?" will forever be the biggest debate to many football fans. This question then made the smoker to think, talk about it and then vote for it with their cigarette end.

I think this is such a clever way of getting people to do the right thing but as simply and as care free as possible. The smoker probably enjoyed putting their rubbish in this bin.

We also spoke about 'Behavioural change techniques' which is the way you pass information on to the public whether its interactive or strictly informative, tailoring the approach can make a significant difference into how successful the campaign will be.

Nudge - Encourage or influence to make a positive decision whether they notice it or not I.e.

moving an item to eye line so they buy it.

- Voting ash tray - who is the best football player? Young men were the biggest

audience who were dropping cigs

Prompting - Right message at the right time.

- Microfibres - what’s in my wash - instalment of washing machine aquarium

Simplify - Make the decision/process easy, make it simple for the audience. Simple bins ‘

plastic bottles and cans, nothing else’

Hooks - Whats engaging an audience already? What do people care about? Jump on that so

it is already popular/relevant

Fun theory - How can you use playfulness to engage people? Piano stairs

Stories - Powerful, resinates with people

Plastic fishing - for schools, children go out on boats to fish for plastic in the thames.

Disruption - How can you make people think? Black Friday - making people buy things that they dont really need, impulsively

HUBBUB - https://www.hubbub.org.uk/Pages/Category/campaigns?Take=24